CENTENNIAL ACQUISITION OPPORTUNITY
“Santa’s Lap”
J. C. Leyendecker
A Narrative Tour de Force
< CLICK THE ICON, ENLARGE, ENJOY!
J. C. LEYENDECKER
While those familiar with The Saturday Evening Post often think of Norman Rockwell as its most prominent illustrator, his mentor, Joseph Christian Leyendecker, made the Post an iconic magazine.
RICHARD HOFFMANN
Richard Wyndham Hoffmann was the child model seated on “Santa’s Lap” for this cover painting.
THE BUSINESS ETHIC FOR BOYS
George Horace Lorimer, editor of The Saturday Evening Post from 1899 to 1937, dedicated his magazine to business, businessmen, and business values. As part of an early campaign to increase the Post’s circulation, the Curtis Company extended their interest to the businessmen of the future.
The Art of the Post: The Little Boy on Santa’s Lap
This December 22, 1923, cover by J.C. Leyendecker has long been a Post favorite, but the story of the little boy in the painting was not quite a fairy tale.
— David Apatoff
This story was selected by the POST as
“The Most Popular Art Article of 2023”
Contact
Feel free to contact us with any questions.
Email
leyendeckersanta@gmail.com